Omar Abdala

Omar Abdala is the Chief Scientist at Lotame, a prominent data solutions provider in the advertising technology sector. He has a distinguished background in data science, particularly in areas such as statistical modeling, ad network optimization, and inventory management.

Educational Background

• Degrees: Omar earned both a Bachelor of Science (B.S.) and a Master of Engineering (M.Eng.) in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT). He is also a Ph.D. candidate on leave from Harvard University’s School of Engineering and Applied Sciences.3

Career Highlights

• AdMobius: Before joining Lotame, Omar co-founded AdMobius, recognized as the first mobile Audience Management Platform, where he served as Chief Scientist.1
• Apple: At Apple, he played a crucial role in developing iAd's targeting database, leveraging various data assets across the company. He also contributed to Quattro Wireless by designing core technologies for ad inventory management and analytics.12
• Lotame: As Chief Scientist at Lotame, Omar leads the data science team and focuses on innovative solutions like the Audience Optimizer, which utilizes AI and machine learning to enhance audience modeling capabilities for brands.12

Contributions and Recognition

Omar Abdala has authored over 15 technical papers and holds several patents related to his work in statistical modeling and advertising technologies. His contributions to the field have earned him accolades such as the American Marketing Association's "4 Under 40" award for data analytics innovation.45

Personal Interests

Outside of his professional life, Omar enjoys supporting his children at sporting events and has a personal interest in autocross and track racing.1

Omar Abdala's extensive experience and innovative approach continue to shape the landscape of data-driven marketing at Lotame.