Oly Rillera

Oly Rillera is currently the Senior Performance Marketing Manager for Experimentation at Uber. In this role, he focuses on driving and optimizing marketing strategies to enhance the company's performance across various channels. His expertise lies in leveraging data analytics and testing methodologies to improve campaign effectiveness and ROI.

Professional Background

• Experience: Oly has extensive experience in performance marketing, particularly in managing large-scale campaigns and budgets across multiple channels. His work involves strategic planning, execution, and continuous optimization of marketing efforts.
• Skills: He is proficient in using various analytics tools, including Google Analytics, to derive actionable insights from campaign data. His strong analytical skills enable him to identify trends and opportunities for improvement.

Role at Uber

As a Senior Performance Marketing Manager at Uber, Oly plays a crucial role in:

• Leading the experimentation initiatives within the marketing team.
• Collaborating with cross-functional teams to align marketing strategies with business objectives.
• Utilizing A/B testing and other optimization techniques to enhance ad performance.

Education and LinkedIn

Oly Rillera's professional profile can be found on LinkedIn under the username olyrillera, where he shares insights into his career and accomplishments in the field of performance marketing.