Olivier Billion

Olivier Billion is the Marketing Director at Groupe Dubreuil, a family-owned business based in Vendée, France. He has been with the company since 2014, focusing on the marketing strategies for the group's distribution activities. Under his leadership, the group has embraced digital transformation, launching various innovative solutions to enhance customer engagement and operational efficiency.

Professional Background

• Current Role: Marketing Director at Groupe Dubreuil, overseeing marketing initiatives across its diverse sectors, which include automotive distribution, aviation transport, and agricultural machinery.
• Experience: Billion has played a pivotal role in integrating digital technologies into the group's operations, advocating for the use of blockchain to certify vehicle maintenance histories and developing mobile applications tailored for specific industries.13

Educational Background

Olivier Billion studied at the Université de Nanterre, where he gained foundational knowledge that supports his marketing and strategic initiatives within the company.45

Contributions to Digital Innovation

Billion has been instrumental in launching innovations such as:

• A digital glove compartment that uses blockchain technology to track vehicle service histories.
• Mobile applications that facilitate online sales of agricultural parts and provide real-time tracking of rental machinery.13

Company Overview

Groupe Dubreuil is a multi-faceted company with activities spanning several sectors, including:

• Automotive distribution (42% of revenue)
• Aviation (22%)
• Construction equipment (14%)
• Agricultural machinery (11%)
• Energy solutions (9%)
• Hospitality (0.5%) .12

As Groupe Dubreuil approaches its centenary in 2024, under Billion's marketing direction, it continues to innovate and adapt to modern market demands while maintaining its family-oriented values.1