Olivia Wedderburn

Olivia Wedderburn is the Executive Social Influence Director at TMW Tomorrow, a division of TMW Unlimited that integrates social media, PR, and influencer marketing. She has been instrumental in leading this new culture-led creative arm, which was launched to address the increasingly blurred lines between these areas and to enhance client engagement through a unified approach.12

Professional Background

Wedderburn has over seven years of experience in social media and influence strategy at TMW Unlimited. In her current role, she oversees a team of 34 specialists, focusing on developing innovative strategies for clients such as Canon, Logitech, and Sky.12 Her leadership emphasizes the importance of breaking down barriers between social-first and PR-led approaches to create more effective marketing solutions.2

Key Initiatives

Under her direction, TMW Tomorrow aims to capitalize on the rapid growth of social media as a key channel for brand storytelling. Wedderburn has highlighted the need for agencies to adapt to the evolving landscape by integrating various communication strategies rather than confining themselves to traditional roles.12 She has also expressed excitement about harnessing cultural moments for clients, indicating a proactive approach to brand engagement.2

Additional Roles

In addition to her position at TMW Tomorrow, Olivia serves as the Co-Chair of the DMA Social Media Council, where she contributes to shaping best practices in social media marketing across the industry.4

Her insights into marketing trends have been featured in various publications, where she discusses how brands can leverage seasonal events like Halloween for deeper consumer connections.3

Overall, Olivia Wedderburn's role at TMW Tomorrow positions her at the forefront of integrating social media with PR and influencer strategies, reflecting a modern approach to marketing that resonates with contemporary audiences.