Oliver Lau

Oliver Lau is a seasoned professional in the digital advertising and programmatic industry, currently serving as the Supply & Marketplace Director for the APAC region at GroupM.24 With a career spanning multiple companies, Oliver has established himself as an expert in digital advertising strategies and monetization.

Professional Experience

At GroupM, Oliver has been working for approximately 853 days, which is just over two years.4 His role involves overseeing supply and marketplace operations for the Asia-Pacific region, focusing on programmatic advertising and strategic partnerships.

Previous Roles: Before joining GroupM, Oliver held positions at other notable companies in the industry:

• Magnite (formerly Rubicon Project)2
• SPH (Singapore Press Holdings), where he provided successful monetization strategies for their digital properties1

Expertise and Contributions

Oliver is known for his strategic approach to digital advertising and his ability to drive revenue growth. Some of his key areas of expertise include:

• Supply path optimization
• CTV (Connected TV) advertising
• Programmatic advertising strategies
• Monetization of digital properties

He has been instrumental in developing frameworks for curated supply sources and brand suitability in programmatic advertising.5

Industry Engagement

Oliver actively participates in industry discussions and shares insights on the evolving programmatic landscape. He has been involved in interviews and discussions about the future of the programmatic industry, particularly in relation to CTV and OTT advertising.3

Location and Contact

Oliver Lau is based in Singapore.2 While his specific LinkedIn username is oliver-lau-74257232, it's worth noting that professionals may have multiple online profiles or variations of their usernames across different platforms.