Teikyo Post Unversity

Univision Communications Inc.

VP, Marketing Analytics & Data

Fox Networks Group

Executive Director, Growth Martketing Analytics

Director of Analytics, Growth Marketing

goop.com

Sr Manager, Analytics

The Proactiv Company, a division of Nestlé Skin Health

Manager, Marketing Planning & Analysis

-	Play a pivotal role in digital analytics efforts: provide insight into performance of digital channels and their impact on overall brand performance. 
-	Continuously evaluate and guide optimization of marketing media mix. 
-	Implement new analytical approaches to understand incrementality of marketing efforts. 
-	Represent MP&A in all major digital projects, including analytics implementation, model built-outs, and attribution.
-	Partner with technology, product, finance and operations teams in optimizing the ROI on their projects.

Guthy|Renker

Manager, MP&A Digital (Marketing Planning & Analysis)

-	Deliver comprehensive marketing analytics to executive leadership.
-	Lead the development and execution of an enterprise-wide analytics package aimed at quantifying marketing performance across all channels including direct mail, email, outbound telemarketing, SEO and SEM.
-	Synthesize market trends, customer behavior and regulatory environment analysis to identify new marketing opportunities. 
-	Develop data-driven revenue forecasts and present strategy recommendations to meet company’s growth objectives. 
-	Lead integration of third-party services including WebTrends Analytics, Google Analytics, Responsys (ESP), SEM tools (AdWords)

National Notary Association

Marketing Analytics Manager

•	Responsible for managing day-to-day operations of the Agency & Partnerships department.  
-	Oversee partnerships and traditional and digital programs totaling $6 million in revenue.
-	Manage daily affiliate activities including new offer deployment, dispute resolution, and billing.
-	Coordinate setup of new affiliates and programs.
-	Work with affiliates, internal departments and third parties to ensure accurate order fulfillment.
-	Assist internal marketing with agent contract negotiation, reporting and budgeting.
-	Responsible for ongoing operational improvements to optimize affiliate relationships and increase profitability of programs.
-	Conceptualize and implement proprietary database enhancements.

Source Interlink Media

Manager, Agency & Partnerships Operations

•	Responsible for traditional and digital marketing programs for over 60 consumer magazine publications. 
-	Grow subscriber file through traditional and online marketing efforts.
-	Lead new offer development.
-	Monitor campaign progress and adjust production/revenue targets.
-	Plan, implement and report on all testing. 
-	Responsible for expense analysis and modeling.
-	Manage relationships between internal teams and vendors. 
-	Source competitive pricing/premiums.
-	Adjust title participation, promotional mix, and timing to maximize order production and revenue.
-	Communicate results to other departments to cross-implement winning concepts.

Source Interlink Companies

Marketing Manager

•	Lead analyst for flagship marketing programs, including Miles-for-Magazines and In-Statement programs.
-	Conduct ROI analysis to evaluate overall channel performance.
-	Maintain models and report on all key metrics to create actionable trend insights.
-	Collaborate with internal stakeholders to model, enhance, and strengthen scripting and marketing message to the consumer.
-	Lead inter-departmental projects. 
-	Ensure efficient utilization of back-end systems and offers to minimize QA issues.
•	Support Publisher Relations sales efforts with title-level production forecasts for top 20 publishers across seven marketing platforms and three renewal streams.

AOL TIME WARNER/Synapse Group Inc.

Marketing Analyst

Olga Refsland