Olena Vorobchenko

Olena Vorobchenko is a seasoned digital marketing leader with over a decade of experience in devising and executing innovative marketing, digital, and user acquisition strategies for tech-centered omni-channel businesses.

Her expertise lies in elevating website traffic and driving sales growth by implementing high-performing marketing campaigns, overseeing keyword rankings, enhancing performance, and streamlining reporting processes for globally renowned brands such as Volkswagen, Citroën, Petcube, Bayer, Milupa, Nestlé, and Piraeus Bank.

She has a strong inclination towards paid search strategies and a keen interest in exploring new marketing tools to deliver impactful outcomes.

Olena is proficient in team management, fluent in both Russian and English, and possesses a comprehensive understanding of the complexities within international e-commerce, showbusiness, software development, consumer electronics, FMCG, automotive, and pharmaceutical industries.

Her technical skill set includes proficiency in tools like Trello, Jira, Miro, ahrefs, Google Ads, Bing, Facebook marketing, Facebook ads, LinkedIn ads, Instagram ads, Amazon campaign management (AMS), Google Analytics, CRM, Google Tag Manager, Mailchimp, as well as expertise in project management, team leadership, and product management.

Olena Vorobchenko pursued a Master's degree in International Economy and Management at Kiev National Economic University.

She has held distinguished positions such as Head of Marketing at Intellectsoft, Co-Head of Marketing at 1HOUR, Head of Digital at ALT Ukraine Ltd, Digital Team Lead at MOYO, PPC Team Lead at MOYO, User Acquisition Manager at Petcube, Digital Team Lead at Terrasoft Ukraine, PPC Team Lead at ITCG.ua, Digital Team Lead at Euromedia Group, SMM Manager at Govitall.com, and PR Manager at LG Electronics.

For inquiries or collaborations, Olena Vorobchenko can be reached at olena@vorobchenko.com.