Lena Mykal

Olena Shabovych is the Art and Marketing Director at BURSA Hotel in Kyiv, Ukraine. She plays a crucial role in blending artistic expression with marketing strategies to enhance the hotel's identity and cultural engagement. BURSA Hotel is known for its support of young and emerging artists, making it a significant venue for contemporary art in Kyiv. The hotel features an art gallery that showcases works from both Ukrainian and post-Soviet artists, aligning with Shabovych's vision to create a vibrant cultural space within the hospitality sector.13

Shabovych's professional background includes a focus on integrating art into hospitality, which reflects her commitment to fostering creativity and community engagement through the arts. Her work at BURSA emphasizes a minimalist design aesthetic and a strong connection to local culture, which is evident in the hotel's architecture and programming.12

For more detailed insights into her professional journey and contributions, you can find her profile on LinkedIn under the username olenashabo.