Oleksandr Zinchenko

Oleksandr Zinchenko is a co-author of the case 'Myrgorodska - the art of promotion' in the marketing management textbook by Kottler and Keller.

He pursued further education by studying PMD, a мини-МВА program at MIM in Kyiv, and also studied Sociology at Donetsk National University.

Throughout his career, Oleksandr has held various key positions in prestigious organizations such as IDS Borjomi International, where he was Head of Borjomi NPD, and IDS Borjomi Ukraine, where he served as Deputy Marketing Director R&D and Brand Manager.

He has also worked as a Brand Manager at IDS Group (Ukraine) and AVK.

Oleksandr Zinchenko's professional journey showcases a diverse range of experiences in brand management, marketing, and product development.