Olabiyi Dipeolu

Olabiyi "Ola" Dipeolu is the Data and Insights Manager at SPC Card, a student loyalty discount program in Canada.1 He leads the analytics practice at SPC, helping the company make better business decisions by examining data trends and user behavior.1

In his role, Ola's responsibilities include:

1. Analyzing daily online and app metrics
2. Sending metrics and insights to the leadership team
3. Focusing on key performance indicators (KPIs) such as the retention funnel, card purchases, registrations, and app downloads
4. Creating and managing multiple Mixpanel dashboards for different teams
5. Providing weekly and monthly reports with data-driven insights and recommendations
6. Performing ad hoc reporting and analysis as needed

Ola has a strong background in data analytics and has worked on various aspects of data analysis, including:

• Creating cohorts based on user behavior
• Tracking action metrics to enhance user experience
• Adapting metrics to provide more granular insights over time

Outside of his work at SPC Card, Ola runs a mental health social venture and occasionally blogs about data-related topics.23 He has also spoken about data analytics at events, such as a talk for PwC.3