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Oğuz Kartal
Associate Partner, Managing Director of Service Design at Dogma Alares
Oğuz Kartal is a seasoned professional with over 15 years of experience in digital products strategy. He has held key roles as a customer experience and design lead for leading banking and telco companies in Turkey. Currently, Oğuz is leading the IBM Studios İstanbul as the IBM Studios İstanbul Lead, shaping end-to-end experiences for customers and employees. Throughout his career, he has collaborated on strategic projects with global digital agencies, harnessing the IBM Studios network to devise digital strategies for organizations. Oğuz excels not only in management and delivery but also in business development, constantly striving to create innovative solutions and drive value for IBM customers and partners.