Nthabi Cele

Nthabi Cele is the Head of Middle Market Strategy and Client Value Propositions (CVP) at Nedbank.2 In this role, her responsibilities include:

1. Designing, developing, and executing strategies for Nedbank's Middle Market Segment
2. Creating client value propositions aimed at helping Nedbank win in the Middle Market Segment

Nthabi Cele's position at Nedbank involves working with mid-sized businesses, which fall between small businesses and large corporations. This segment requires specialized financial products and services tailored to their unique needs.1

As part of Nedbank's leadership team focusing on the middle market, Cele likely plays a crucial role in:

• Developing bespoke financial solutions for mid-corporate businesses
• Building long-term relationships with clients
• Aligning banking solutions with clients' growth ambitions
• Supporting businesses as they grow from small enterprises to potentially becoming listed companies

Her work contributes to Nedbank's efforts to support the growth and sustainability of businesses throughout their journey, recognizing the importance of flexibility and understanding each company's complex business and financial needs.1