Normand Peladeau

Normand Peladeau is the founder and current president of Provalis Research, a Canadian company specializing in text analytics tools.1 He established the company in 1989 and has since led it to become a prominent player in the field of qualitative and quantitative content analysis software.1

Professional Background

Peladeau holds a Ph.D. in Educational Psychology, which likely contributes to his expertise in research methodologies and data analysis.3 As the president of Provalis Research, he has been instrumental in developing and marketing software products that combine qualitative analysis with quantitative content analysis and text-mining.1

Contributions to the Field

Peladeau is not only a business leader but also an active researcher and software developer. He has authored several academic publications, with his work being cited by numerous other researchers.25 His research interests include:

• Text analytics
• Qualitative research
• Topic modeling
• Program evaluation
• Content analysis

One of his notable contributions is the application of statistical content analysis and text mining to airline safety reports.2

Company Impact

Under Peladeau's leadership, Provalis Research has developed software products that are used by over 6,000 institutions, including universities, governments, NGOs, and businesses.1 The company's flagship products include QDA Miner for qualitative analysis and WordStat for content analysis and text-mining.1

Personal Attributes

Colleagues describe Normand Peladeau as a highly creative entrepreneur, a dedicated software developer, and a disciplined researcher.4 His combination of technical expertise and business acumen has positioned him as a thought leader in the field of text analytics and research methodologies.