Norbert Stiekema

Norbert Stiekema is a seasoned professional with over 30 years of experience in commercial management and transformation in the hospitality, leisure, entertainment, and travel sectors.

Prior to his current role at Cruise Saudi, Norbert held significant positions at Qiddiya, Costa Cruises (part of Carnival Corporation), and Walt Disney Parks and Resorts, EMEA.

With a diverse background that includes roles in aviation at KLM, Norbert has a proven track record of driving business turnarounds, restructuring, and improving profitability through strategic focus, execution excellence, and talent development.

He holds a Master's degree in Business Economics from Vrije Universiteit Amsterdam, and has pursued additional education in digital business transformation, competitive strategy, interpersonal skills for senior managers, and innovation management from prestigious institutions such as IMD Business School, INSEAD, and London Business School.

Throughout his career, Norbert has served in key executive roles focusing on sales, marketing, strategy, digital initiatives, and distribution for renowned organizations like Cruise Saudi, Qiddiya, Costa Cruises, The Walt Disney Company, Disneyland Paris, and KLM Royal Dutch Airlines.

His extensive experience and expertise make him a valuable asset in leading organizations through growth, change, and fostering a culture of success.