Nopparat Yokubon

Nopparat Yokubon is the Country Lead for Australia, New Zealand (AUNZ) and Southeast Asia (SEA) at Moloco Ads, a division of Moloco.12 She joined Moloco in July 2022 to lead their advertising business in these regions.23

In her role, Nopparat is responsible for driving Moloco Ads' growth and helping developers in the AUNZ and SEA markets. She brings expertise in performance marketing, with a focus on leveraging data analytics and machine learning to deliver personalized and targeted advertising campaigns.1

Nopparat has shared insights on the performance marketing industry in Southeast Asia, discussing key trends such as:

• The rapid digital adoption and increasing internet penetration in the region
• The growing use of data analytics and machine learning in marketing
• The importance of localization in creating effective campaigns for diverse Southeast Asian markets

Her expertise extends to addressing unique challenges faced by marketers in Southeast Asia, including the need for localized content to resonate with audiences across different languages and cultures.1

Nopparat Yokubon's LinkedIn username is nopparatyokubon, as mentioned in the query.