Noor Agha

Noor Agha is the founder and CEO of Flip, a social commerce platform that integrates e-commerce with social discovery. He established Flip in 2019, aiming to create a unique shopping experience that combines user-generated content with a streamlined purchasing process. The platform allows users to discover products through engaging 60-second videos, share their reviews, and monetize their content, thereby fostering a community-driven shopping environment.12

Agha's background is notable; he is a former Iraqi refugee who has transformed his experiences into a successful entrepreneurial journey. He holds a Bachelor of Science degree in Software Engineering and Computer Science from the American University of Sharjah, which he completed between 2006 and 2010.34 Under his leadership, Flip has gained significant traction, boasting over 2 million registered users and partnerships with numerous brands, including E.l.f. and Goop. The company raised $60 million in Series B funding in 2022, valuing it at $500 million.12

Agha's vision for Flip is centered on trust and community, believing that genuine customer reviews are crucial for building a reliable shopping platform. His approach marks a shift in how social networks can operate, focusing on commerce rather than traditional advertising models.24