Noman Ahmed

Noman Ahmed is the Founder and CEO of SmartEnds, a company specializing in innovative solutions for the Internet of Things (IoT), particularly in smart waste management. With over 25 years of experience in product development and delivery, he has a strong background in AI and IoT technologies. Before founding SmartEnds in 2017, Ahmed held significant roles at major technology firms, including Cisco Systems, where he worked as a Network Consulting Engineer, and Technicolor, among others.124

Under his leadership, SmartEnds launched its flagship product, BrighterBins, a smart waste collection system designed to optimize waste management processes, reduce CO2 emissions, and enhance public cleanliness. This product is now commercially available and installed in various countries worldwide.134 Ahmed's expertise also includes a Certified Scrum Master certification and multiple publications related to wireless networking and optimization.1

His entrepreneurial journey began with a vision to create smarter waste bins that could communicate their fullness, inspired by his experiences with overflowing public bins and the environmental impact of inefficient waste collection.34