IAB - Interactive Advertising Bureau | Google Digital Garage

Gov. Commerce college (PIDC) karachi

Arena Multimedia

Askari college

pakistan embassy school jeddah

Udacity

Director Marketing at Viral Edge

e.ocean

Global Partner Advisor (Meta Partner)

Digi Persona Global

Founder & CEO

Persona Marketing (PVT) LTD

Founder & CEO  (Google Partner Agency) APAC

Primary responsibilities
Attend strategy meetings and brainstorm on media buying initiatives and suggestions.
Discuss projects with clients.
Manage media department.
Train and supervise media department employees.
Coordinate launch of media campaigns with marketing, communications, and sales departments.
Decide how best way to communicate message.
Keep abreast of industry figures, including distribution and audience figures.
Monitor buying strategies.
Monitor and optimize effectiveness of campaigns.
Build relationships with media sales companies.
Negotiate rates with media sales companies to obtain most competitive prices.
Find a combination of media that will enable the marketer to communicate the message.
Buy advertising space in magazines or newspapers.
Purchase advertising time on radio.
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
Use a combination of several different kinds of media to reach different audiences.
Gain client approval for each campaign phase.
Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.
Track down and buy space in print publications or television markets.
Resell space to advertising agencies.
Recommend which days and times ads should run.

Viral Edge

Director Marketing & Media

- Create advertising media strategy and plans for interactive and traditional media buys
- All media types: Digital (audio, video, rich media, social, SEM, standard banners, content) and mobile 
- Google AdWords Search, Shopping & Analytics Certified, Facebook Certified Buying Professional
- Maintain media campaigns through launch and conclusion including managing reporting,
optimization and posting
- Expert in DoubleClick (DCM, DBM), Profficient with Flashtalking and Sizmek
- Manage digital reporting and analytics on a daily, weekly and monthly basis
- Media billing and reconciliation
- Work across departments (creative, strategy, account management, finance) to build well-rounded campaigns

J. Walter Thompson Worldwide

Digital Media Consultant 

New Business Development

Prospect for potential new clients and turn this into increased business.
Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging your network.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Set up meetings between client decision makers and company’s practice leaders/Principals.
Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
Participate in pricing the solution/service.
Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.

Client Retention

Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.

Business & Product Development Planning

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

Management and Marketing Research

Submit weekly progress reports and ensure data is accurate.
Forecast sales targets and ensure they are met by the team.
Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.

Head of Digital Marketing and Business

Client Management/Satisfaction
• Ensure effective day-to-day communications with the client to build/maintain client relationships in the delivery of agency solutions.
• Conduct Weekly Status Meeting with the agency team and the client to discuss/change areas of focus to improve relationship and service quality challenges Strategic Stewardship.
• Ensure that the agency team adheres to strategic direction as set by the agency and client.
• Manage oversight of the service delivery process on all client support needs. Ensure that integrated multi-channel strategies are experienced for all stakeholder audiences.
• Leverage agency service line capabilities and partnerships to provide strategic direction for the client Execution.
• Manage day-to-day service delivery commitments.
• Ensure that service delivery issues are properly documented and escalated immediately and properly solved by/with the agency team and client as appropriate.
Team Management/Leadership
• Manage day-to-day service delivery priorities to meet client satisfaction requirements.
• Create and build a culture of esprit de corps as a team and with individuals to achieve service excellence
Financial Management
• Achieve client level P&L targets for topline revenue and profitability across projects Create, maintain and update accurate ongoing forecasts for the client overall, campaigns and project level work.
Growth/Expansion
Contribute to expanding agency’s services & solutions footprint in coordination with the GAD
Execute on quarterly and annual growth targets for respective client(s) (organic and net/new)
Personal Qualities: 
• Strong strategic thinking and planning skills 
• Excellent skills in developing and mentoring team leadership 
• Experienced presenter and communicator both orally and in writing 
• Experienced self-starter with highly effective time management and organization skills 
• Seasoned professional in listening, problem resolution and negotiation skills

Group Account Head

• Lead Agency pitches to prospective clients and grow agency top line revenue. 
• Create strategic proposals to promote services. 
• Front end and manage the client relationship. 
• Scan for marketing opportunity and participate in tenders to attract high value agency projects. 
• Manage every communication element of advertising and marketing including creative, copy, layouts and production. 
• Manage service providers, suppliers and onsite requirements. 
• Meticulously run day to day operations of a full service Integrated Ad Agency, supervise the team’s output and troubleshoot problems and issues. 
• Manage the Finance Strategy by coordinating overall budget process, annual budget plan and taking responsibility for achieving the agreed profitability and monthly targets. 
• Manage the Marketing Strategy by image building, corporate communications, and brand projection to rapidly grow company’s exposure to both corporate and government sector. 
• Manage the HR & Admin Strategy by training and developing the team to learn and adapt to the latest advertising trends, improving quality of proposals and evaluate employees’ work performance.

B.A Modern Media Consultant

General Manager Marketing

My role encompasses fostering long-term relationships with key enterprise clients and enabling them to plan, tailor and deploy marketing strategies for the digital medium based on pre-defined business goals. As a part of a leading full service interactive Digital Media agency, my team is responsible for providing effective, clutter-breaking, creative solutions to marketer.

Instituting processes and practices to streamline operations across several areas including optimising project delivery with respect to volume and turn around time, enhancing marketing efficiency, rationalising costs, encouraging transparency and accountability in business support functions, performance and security.

•	Set up the entire Digital Media practice from ground upwards.
•	Responsible for the operations and P&L of the entire media practice.
•	Worked in the core team to aggregate the media business of different media agencies in Pakistan.
•	Part of the core team involved in creating business and digital marketing strategies for existing clients and new business pitches.

Crea8ive Bench

Head Of Business & Operations

Leading the core delivery team spanning Account Management, Business Development, Creative, Technology and Social Media to acquire, sustain and expand client relationships.

Business Operations Manager

- Create advertising media strategy and plans for interactive and traditional media buys
- All media types: Digital (audio, video, rich media, social, SEM, standard banners, content) and mobile 
- Google AdWords Search, Shopping & Analytics Certified, Facebook Certified Buying Professional
- Maintain media campaigns through launch and conclusion including managing reporting,k
optimization and posting
- Expert in DoubleClick (DCM, DBM), Profficient with Flashtalking and Sizmek
- Manage digital reporting and analytics on a daily, weekly and monthly basis
- Media billing and reconciliation
- Work across departments (creative, strategy, account management, finance) to build well-rounded campaigns

Digital Marketing Consultant

• Team Management
Selected and grew a new team to scale up new business creation.
Developing sales plans
Act as mentor and coach to the team members on product knowledge, sponsorship packages, sales techniques, procedures and standards that will help them achieve their sales targets.
Sales forecasts and budgets; monitor sales revenues against forecasts to identify problem areas.

APNA FM NETWORK

Assistant Marketing Manager

As a multiple position holder in Digital Media Agency my role in the company has been pretty dynamic. Mainly my responsibility is to work collaboratively with the Business Development team, Brand Management team and Development team to ensure a successful execution of our production cycle for various clients.

Main Responsibilities:
Managing potential leads to convert them into deals.
Working with the brand management team to build digital concepts for our clients.
Ensure that the team has proper understanding of each project and that it is executed in the best manner.
Working with the top management to introduce new ideas and improvements to our current process.
Manage pre-sales documentation.

TNBT

Assistant Digital Manager Client Services & business

Contribute to Team post-paid and blackberry Sales Figures
Introduce new tracking facilitation for Companies to track Sales team and customize from Mobilink Tracking  via Google maps
Explore new market possibilities to ensure monthly Sales flow
Cater to all communication needs of Portfolio of Customers
Revenue Base Expansion by targeting flourishing businesses.
Target untapped accounts for custom solutions
Target Competitor’s accounts to maintain market leadership.

Mobilink

Corporate Account Executive - Enterprise Solutions

Responsible for company promotional giveaways trophies and gifts.
- Coordinating with the marketing and product managers in regard to promotional giveaways for each product. 
- Coordinating with the vendors in regard to time, budget and all related production requirements. 
- Ensuring that the promotional giveaways are in outlets and displayed in the proper manner. 
- Performing in-depth surveying studies to determine the suitable promotional giveaways for each product and thegoals and objectives of advertisements, marketing and sales activities in order to acquire a comprehensive knowledge and experience about the products, raise awareness about them and promote their brand names to increase sales and solidify company brand name.

Newways international technologies

DUTIES AND RESPONSIBILITIES:
 
Programming:
• Assist the Site Supervisor with planning, scheduling, implementing and general supervision of  existing programs and events
• Utilize recreation software for program and event registration
• Complete program and event evaluations
• Attend department staff meetings
 
Marketing:
• Acquire skills to be proficient in designing and creating publicity with designated software
• Design and distribute publicity for upcoming events and programs (i.e. brochures, posters, ​press releases, flyers, etc.)
• Update website to promote programs and events.
• Prepare department newsletter
• Learn and follow policies and procedures concerning program and event marketing and ​sponsorship

Nomaan Sheikh