Noga Edelstein

Noga Edelstein is a prominent figure in the Australian startup and venture capital ecosystem. She currently serves as a Venture Partner at Black Nova Venture Capital, based in Sydney.1 Noga's experience spans various roles in the business world, showcasing her versatility and expertise.

Career Highlights

Entrepreneurial Success: Noga co-founded UrbanYou, a platform for booking trusted household services in real-time. Under her leadership, UrbanYou achieved significant recognition:

• Named one of Westpac's Top 200 Businesses of Tomorrow
• Listed among the Top 25 Female-Founded Startups to Watch
• Successfully merged with OneFlare in July 2018, creating Australia's leading destination for on-demand household services2

Venture Capital and Investing: As a Venture Partner at Black Nova Venture Capital, Noga brings her entrepreneurial experience to evaluate and support promising startups. Her insights on crafting successful investor pitches are highly valued in the startup community.1

Corporate Background: Before her entrepreneurial journey, Noga built a strong foundation in the corporate world:

• Worked as a corporate lawyer in top-tier firms in Sydney and London
• Held positions at major companies including Yahoo!, Foxtel, and IBM2

Contributions to the Startup Ecosystem

Noga is deeply involved in supporting and nurturing the startup community, particularly focusing on women entrepreneurs:

• Alumna of the 2017 SBE By Springboard Enterprises program
• Closed a $1M Series A round for UrbanYou shortly after completing the program
• Frequently mentors aspiring female entrepreneurs, sharing her experiences and insights
• Previously served on the SBE Board2

Noga Edelstein's diverse experience as an entrepreneur, corporate professional, and now venture capitalist makes her a valuable asset to the Australian startup ecosystem, particularly in supporting and empowering women in business.