Ruppin Academic Center

Landmark Education

Psagot

People & Product guy  -  Finding a sweet spot between user empathy to business goals

** Lead Navan’s growth and market expansion by building Growth Engines designed to unlock new or underserved opportunities beyond the “core” of the SMB market.

** Led cross-functional teams (product, sales, marketing) to implement a data driven growth strategy, resulting in 7x increase in revenue year over year.

** Collaborated closely with UX, marketing, and sales teams to conduct A/B tests aimed at optimizing our business strategies. Notably, iterating the pricing page four times led to an impressive 87% increase in user activation.

** Owned the product roadmap process by facilitating product discussion and leveraged deep product understanding to be aligned with market and business needs.

Navan

Senior Staff Product Manager, Growth | PLG

** Built and maintained various products (B2C, B2B) from the ground up that serve millions of users.

** Revolutionized Wix's approach to understanding user issues and their impact on user success by spearheading the development of a UGC platform. This platform monitors the business impact of every issue, providing critical insights utilized weekly by senior management and product leaders to steer the company's direction.

** Led the company’s most strategic initiative called ‘User Success’. Collaborated with teams across Wix to built a platform that helps site owners growing their businesses, that led ot increase of 2.3% in GPV MoM among beta group. 

** Inspired, guided, and onboarded cross-functional teams company-wide, ensuring alignment with the latest insights on user success to drive towards our growth objectives.

** Mentored a junior product team (product managers, user researcher, and content writer).

Wix.com

Product Team Lead | PLG

Senior Product Manager

** Led and oversaw the product roadmap and the growth strategy for web & mobile. 

** Increased product adoption by 14x, growing from 20 beta users to include major companies like Exxon, Amazon, and Facebook

** Transformed complex data into ‘The Cockpit,’ an actionable insights dashboard for account management and clients.

** Increased retention by 257% with an improved UX grounded in data analysis and user behavior research. 

** Created a seamless experience across web & mobile, resulting in a 300% increase in penetration.

** Direct & matrix management of over 15 Developers, Data Scientists, UX designers, Sales, Marketing, and Product delivery across 5 countries, using LeSS Agile methodologies.

Carlson Wagonlit Travel

Senior Global Product Manager B2B , B2B2E

Senior Product Manager, Growth B2E

Tiv.ai

Advisory Board

** Developed the overall product roadmap and strategy to a product currently serving 10M+ users
** Hacked user acquisition with a record of 50% WoW organic reach for 3 months and running.
** Improved retention & stickiness by over 20% in just 2 months.
** Worked closely with designers, NLP & ML engineers, to create human-like experience with a 97% conversational understanding of users.
** Assessed the competitive landscape and new business opportunities of the market

Tiv.ai's aim to balance our daily mental overload and help families live a more peaceful and productive life.

Me, our first product helps families become more organized, productive, and connected than ever before. 
Me lets you set reminders for yourself and others, create lists and calendar events, keep your personal information, order wake up calls or weather forecasts, and much more! You can do it all using natural language, just like talking to a friend.

Co-Founder, Product Lead Conversational AI B2C

**Mobility Sector Manager** 
** Providing scouting services for multinational companies focused on the Israeli Innovation Ecosystem
** Managing projects and facilitating business collaborations between global clients and startups
** Conducting research on market trends in Smart Mobility global arena 
** Promoting initiatives with ecosystem stakeholders and creating relationships in the Israeli ecosystem 

Deloitte Israel’s startups practice specializes in providing unique value to technology companies in divers lifecycle stages, and to entrepreneurs in the local ecosystem, by creating meaningful relationships, business collaborations as well as global growth opportunities and market integration through Deloitte’s new International platform - Innovation Tech Terminal (ITT). 

The ITT methodology is supported by the close collaboration with Deloitte US, and is designed to facilitate the bridge between the world’s largest organizations and the innovative Israeli ecosystem.
This allows for the creation of a strategic global connection that significantly enhances the probability of Israeli companies to generate partnerships, enter new markets and in some cases become acquired by leading global enterprises.

Deloitte Consulting

Mobility Sector Manager | Strategy & Business Development consultant B2B

Mentor early stage start-ups on product and business aspects

Google

Product & Business Mentor @ Campus TLV

As part of a strategic team, I work with startups and high-tech companies in high growth stages. Our purpose is to utilize Deloitte's extensive international network, and the accumulated business experience from long time practitioners, to assist portfolio companies in achieving rapid growth. 
In this position, I accompany entrepreneurs and company leaders in analysis and decision making, creating new products and entering new markets, expanding business connections and handling investor relations. I also use my background in from COM.UNITY to prepare companies for pitching and meetings with investors.

Business Development Consultant | Technology, Media & Telecommunications Industry

IDC Entrepreneurship Club is a platform for encouraging entrepreneurship among IDC Herzliya students. The club reaches 2,000+ students each year through 10 diverse programs, including Start-Up Class (development of entrepreneurial endeavors), Momentum (access to prominent mentors), and Business Makeover (consulting small businesses in cooperation with the Herzliya Municipality).

IDC Herzliya

Program Director

Founded COM.UNITY in order to bring the benefits of technology to solve global social challenges. 
COM.UNITY is a breeding ground for social-technological ventures, aimed at creating a social-tech industry in Israel. The organization runs a nationwide tech venture development program consisting of selected groups of talented students, in cooperation with leading Israeli charity organizations and sponsored by leading companies. 
I was chosen to manage COM.UNITY’s flagship program of 2015, which spread over 6 months (See: www.com-unity.in). During that time, I raised over 150,000 NIS from 20 business partners and recruited 30 higher-education institutes. Recognizing my contribution, I was invited as a guest lecturer to StarTAU’s 2015 Innovation-Day.

COM.UNITY NPO

Co-Founder

Responsible for a Computer Applications Course (Word, PowerPoint, Excel, Access and VBA) in the school of Economic and Business Administration. 
Leading the marathons in Excel and VBA for all the students at Ruppin. 
Awarded ranking of 4.5 out of 5 by tutored students.

Teaching Assistant

Specializing in teaching students with ADD of all ages

Self Employed

Private Tutor

Signaling trader in Broker Group (Forex Trading Forum) to over 100 paying subscribers

Nofar Albarak