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Noémie Buffault
Directrice associée de l'agence Leksi - agence de conseil en stratégies digitales
Professional Background
Noémie Buffault is a dynamic and innovative digital strategist based in Nantes, France. As a co-founder of LEKSI, Noémie has dedicated her professional endeavors to serving the public interest, utilizing digital platforms to connect communities and enhance civic engagement. Her expertise in digital communication and social media is complemented by a rich history of working with esteemed organizations, including the French Ministry of Foreign Affairs and various municipal governments. Noémie's unique fusion of journalism and digital strategy allows her to create impactful narratives that resonate with diverse audiences.
Noémie has built a comprehensive career across various roles that showcase her versatile skills in digital communication and public relations. Prior to co-founding LEKSI, she held the position of Social Media Manager at Nantes Métropole, where she crafted and implemented strategic communication initiatives that elevated the city's digital presence. Furthermore, her previous experience as the Director of the Social Media Unit within the French Ministry of Foreign Affairs and International Development highlights her ability to navigate complex communications environments and drive forward public engagement through innovative digital strategies.
Her extensive background also includes multiple roles at the Mairie de Paris, where she first served as a Community Manager and later as the Director of the Social Media Pole. In these capacities, she played an essential role in shaping the municipality's online communication strategy and enhancing its engagement with citizens through powerful storytelling and interactive platforms. Additionally, her work as a journalist at renowned media outlets such as Rue89, Mediapart, and OUI FM further enriches her understanding of media landscapes, enabling her to apply journalistic principles to digital campaigns effectively.
Education and Achievements
Noémie Buffault's educational foundation is a testament to her commitment to excellence in the fields of history and journalism. She began her academic journey at Lycée Jeanne d'Albret, where she studied Hypokhâgne and Khâgne with a specialization in History. This early focus on history provided her with the analytical skills necessary to understand and interpret complex social narratives, which she has effectively applied throughout her career.
Continuing her pursuit of knowledge, Noémie went on to earn a Master 1 in Contemporary History from Université Paris 1 Panthéon-Sorbonne. During this time, she developed a deeper understanding of the social and political dynamics shaping modern society. Following this, she completed a bilingual Master's degree in Journalism at Université Sorbonne Nouvelle (Paris III), equipping her with the journalistic acumen required to report on contemporary issues critically and thoughtfully.
Through her education and professional achievements, Noémie has demonstrated a steadfast dedication to using her skills for the greater good. Her work at LEKSI exemplifies this commitment, as the agency focuses on digital strategies that promote civic involvement and the dissemination of public information.
Notable Achievements
In her pursuit of fostering community engagement and enhancing public communication, Noémie Buffault has achieved notable successes in her career. As a digital strategist and community manager, she has facilitated numerous campaigns that have effectively increased awareness and participation in civic activities. Her ability to harness the power of social media to inform and engage citizens has led to increased visibility for various public initiatives, making her a respected figure in the domain of public communication.
Noémie's innovative initiatives at the Ministry of Foreign Affairs and the Mairie de Paris have redefined how public institutions interact with citizens, positing social media as a vital tool for enhancing transparency and accessibility. Her foresight in adapting to the digital landscape has not only benefited the organizations she has worked for but has also inspired others in the field to recognize the significance of digital platforms in modern communication.
In summary, Noémie Buffault embodies the spirit of innovation and dedication to public service through her diverse career and educational background. Her role as co-founder of LEKSI marks a new chapter in her professional journey, where she continues to champion the importance of meaningful dialogue and community engagement in an ever-evolving digital world.
Achievements
- Co-founded LEKSI, a digital agency dedicated to public interest initiatives.
- Developed and implemented digital communication strategies for Nantes Métropole, enhancing civic engagement and community interaction.
- Acted as Director of the Social Media Unit at the French Ministry of Foreign Affairs, leading public communication efforts on international platforms.
- Successfully directed social media strategies for the Mairie de Paris, transforming public engagement through innovative digital storytelling.
- Established herself as a journalist with renowned publications, creating a strong foundation in media that informs her digital strategies.