Niyanta Mulchandani is a highly motivated individual with a vast experience in the field of business analytics and digital marketing. She holds a Bachelor's Degree in Computer Science with a remarkable 4.0 GPA from Rajiv Gandhi Prodyogiki Vishwavidyalaya and is currently pursuing a Master of Science in Business Analytics from The University of Texas at Dallas with another impressive 4.0 GPA. Niyanta has a strong foundation in technical skills, critical thinking, attention to detail, communication, and leadership. She has previously worked as a Digital Marketing Manager for a budding startup named Tapzo and as a Trainee Decision Scientist at Mu Sigma Inc. While she worked as a Business Analyst for reputed US retail giants, she developed an analytical mindset and learned the essential skill of critical thinking. She has an undying curiosity for how brands perceive and react to consumer needs and will always strive to achieve the most relevant and timely solutions.