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Niti Patel
Principal - Brand Strategist - GM
Niti Patel is an Expert Brand Builder with extensive General Management experience in launching start-ups and managing billion dollar brands across various industries.
With over 18 years of experience in business strategy, brand strategy, marketing, and innovation, Niti has a proven track record of providing clear vision and leadership in complex environments.
Niti has consulted Fortune 500 companies for 4 years on business, brand, and marketing strategies and has driven global innovation at Kimberly-Clark and Coca-Cola.
Her 7 years at Procter & Gamble focused on strategic brand and marketing initiatives with a specialization in innovation, while also gaining 3 years of start-up experience in the e-commerce sector.
She holds an MBA from the University of Texas with a concentration in Entrepreneurship and International Marketing, along with an Executive Certificate for Human Dimensions of Organization.
Niti's specialties include global business and general management, leadership, growth strategy, brand and marketing strategies, market innovation, digital strategy, consumer insights, market segmentation, and organizational design.
She excels in areas such as brand building, brand purpose, digital marketing, go-to-market execution, research, analysis, marketing metrics, strategic planning, product development, and consulting.
Niti Patel has worked at renowned organizations like Denneen & Company, Kimberly-Clark, Coca-Cola, and Procter & Gamble in various leadership and brand management roles.