Nisso Cohen is a well-established figure in the IT and telecom industry, with over 26 years of professional experience. Cohen's illustrious career began as a reporter and editor of People & Computers Magazine in 1983, after which he founded Koteret PR, one of Israel's biggest PR/IR firms. In 1994, Cohen established IDC Israel, the Israeli arm of IDC, the global ICT market research firm. Along with his team of 18 experienced professionals, Cohen runs the Koteret Group, which caters to global firms servicing the Israeli market, Israeli exporters, and VCs.

Cohen has extensive experience in marketing strategy, corporate and product PR, and market research in the ICT sector. The Koteret Group has a vast database of thousands of ICT professionals in the Israeli market, which, combined with their in-depth understanding of marketing ICT products and services in Israel, makes them a reliable partner for any ICT company.

Cohen holds a BFA in Film & Television from Tel Aviv University and has studied graduate courses in Screenwriting at Writers Bootcamp, Santa Monica, and the University of California, Los Angeles. He continues to lead the Koteret Group as CEO and has served as a speaker for Galey Zahal - IDF Radio and as a weekly columnist for Maariv - Israel's 2nd largest daily newspaper.