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Nishka Choraria
VP Marketing at Crest Ventures Limited
Nishka Choraria is a 29-year-old executive who serves as the Vice President of Marketing at Crest Ventures, a prominent non-banking finance company (NBFC) with significant operations in real estate, financial services, and investments.12
Professional Background
Nishka has been with Crest Ventures Limited since June 2017, where she started as a Sales and Marketing Manager.4 In her current role as VP of Marketing, she has been instrumental in shaping the company's brand presence through innovative marketing strategies and consumer-centric engagement initiatives.1
Key Achievements
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Real Estate Projects: Nishka has significantly contributed to the success of high-profile projects, including Phoenix Marketcity and Palladium in Chennai, One Crest, and Crest Greens in Raipur.1
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Crest Oaks Launch: She played a crucial role in the recent launch of Crest Oaks, a landmark development in Marol that has set a new precedent for luxurious living.1
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Digital Marketing: Under her leadership, Crest Ventures has driven 30% of its sales from digital campaigns, with a goal to increase this to 50%.3
Corporate Social Responsibility
Nishka has been a driving force in the company's corporate social responsibility (CSR) efforts. She founded Empowering Villages Everywhere (EVE), an NGO that has distributed over 500,000 solar lamps, study materials, and conducted numerous health camps.1
Leadership Approach
As a female leader in the real estate sector, Nishka has focused on creating an inclusive and nurturing work environment. She has worked to implement a culture that rewards output and performance, resulting in a nearly 50:50 male-to-female ratio in key leadership positions at Crest Ventures.3
Technology Integration
Nishka has leveraged technology to streamline marketing strategies at Crest Ventures. She implemented a holistic Data Analytics and Intelligence CRM (360 Enrich) to manage customer interactions and uses advanced data analytics tools to gain insights into market trends and customer behavior.3
Nishka Choraria's leadership at Crest Ventures demonstrates a blend of marketing innovation, technological integration, and social responsibility, making her a notable figure in the real estate and finance sectors.
