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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Investor, Consultant, and Public Speaker
Nir Eyal is a prominent author, speaker, and consultant known for his expertise at the intersection of psychology, technology, and business. He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His work focuses on understanding how technology influences human behavior and how individuals can regain control over their attention in a distraction-filled world.
Eyal's background includes teaching at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He has co-founded and sold two technology companies and has been recognized by the MIT Technology Review as “The Prophet of Habit-Forming Technology”.123 His writings have appeared in reputable publications such as The Harvard Business Review, Inc., and Psychology Today, among others.12
In Indistractable, Eyal presents a four-step model aimed at helping individuals overcome distractions and achieve their goals. The book emphasizes the importance of understanding the psychology behind distraction and offers practical strategies for maintaining focus and improving productivity.24
Eyal continues to share insights and strategies on his blog, NirAndFar.com, where he provides resources for readers looking to enhance their focus and manage their time effectively.13
Highlights
In case your boss needs to hear this: Not every urgent situation is a crisis.
In fact, most "urgent" tasks are simply the result of poor planning. If you want to learn how to reduce “crises” and handle your distracting boss, keep reading.
We're more connected than ever, yet increasingly isolated. Even in bed.
Did you know 65% of American adults sleep with their phones on or next to their beds? My wife and I were once frequent bedtime scrollers, too.
Here’s how we stopped letting our phones hijack our relationship:
