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Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Investor, Consultant, and Public Speaker
Nir Eyal is a prominent author, speaker, and consultant known for his expertise at the intersection of psychology, technology, and business. He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His work focuses on understanding how technology influences human behavior and how individuals can regain control over their attention in a distraction-filled world.
Eyal's background includes teaching at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He has co-founded and sold two technology companies and has been recognized by the MIT Technology Review as “The Prophet of Habit-Forming Technology”.123 His writings have appeared in reputable publications such as The Harvard Business Review, Inc., and Psychology Today, among others.12
In Indistractable, Eyal presents a four-step model aimed at helping individuals overcome distractions and achieve their goals. The book emphasizes the importance of understanding the psychology behind distraction and offers practical strategies for maintaining focus and improving productivity.24
Eyal continues to share insights and strategies on his blog, NirAndFar.com, where he provides resources for readers looking to enhance their focus and manage their time effectively.13
Highlights
Just as we developed norms against smoking indoors, we need new social norms that make it taboo to check our phones when in the company of others.
The long-term success of your fitness routine comes down to this:
Consistency.
Forget about those grueling workouts that leave you sore for days. Ignore the fitness gurus pushing their latest extreme diet or workout plan.
