Suggestions
Nir Eyal
Wall Street Journal Bestselling Author of "Hooked" and "Indistractable." Investor, Consultant, and Public Speaker
Nir Eyal is a prominent author, speaker, and consultant known for his expertise at the intersection of psychology, technology, and business. He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His work focuses on understanding how technology influences human behavior and how individuals can regain control over their attention in a distraction-filled world.
Eyal's background includes teaching at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He has co-founded and sold two technology companies and has been recognized by the MIT Technology Review as “The Prophet of Habit-Forming Technology”.123 His writings have appeared in reputable publications such as The Harvard Business Review, Inc., and Psychology Today, among others.12
In Indistractable, Eyal presents a four-step model aimed at helping individuals overcome distractions and achieve their goals. The book emphasizes the importance of understanding the psychology behind distraction and offers practical strategies for maintaining focus and improving productivity.24
Eyal continues to share insights and strategies on his blog, NirAndFar.com, where he provides resources for readers looking to enhance their focus and manage their time effectively.13
Highlights
Try this simple yet effective technique to stay focused: The 10-Minute Rule
Feel the urge to get distracted. Tell yourself: "I can give in, but not right now." Set a timer for 10 minutes. Get back to work. When the timer goes off, reassess.
The Toxic Cycle of Responsiveness:
Pressure to be "always on" ➡️ Adapt to increased demands ➡️ More accessibility ➡️ More requests ➡️ Quicker responses expected ➡️ Personal time becomes work time ➡️ Repeat
This is the recipe for employee burnout and churn, and it must end!
