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Nina Michell
Global Corporate Event Manager at Blue Prism. Creating clever global campaigns and events in the RPA space.
Professional Background
Nina Michell is a dynamic and innovative Global Corporate Event Manager at Blue Prism, bringing an exceptional passion for creating engaging campaigns and memorable events. With a wealth of experience in event management and marketing, Nina excels in crafting clever and stimulating marketing strategies that not only get audiences fired up about brands but also ensure successful experiences that attendees want to share with others. Over the years, she's maintained a focus on turning challenges into opportunities, particularly during this evolving landscape of events where the shift to virtual formats has created exciting new avenues for engagement. Her proven ability to pivot and adapt to the new normal underscores her commitment to delivering outstanding results.
Prior to her current role, Nina showcased her talent as the Global Demand Generation Manager at Blue Prism, where she played a crucial role in driving demand generation strategies that align with the company's corporate goals. Her previous positions include several significant roles such as the EMEA Marketing Manager at SanDisk®, Event Marketing Manager, EMEA at Alteryx, and multiple consulting roles where she provided her expertise to various firms, including CenturyLink and iVoucher. Through her diverse career path, she has consistently demonstrated her knack for problem-solving and her calm demeanor under pressure, traits that every successful event manager must embody.
Education and Achievements
Nina's foundational education began at The Marist Convent, where she completed three 'A' Levels, honing her analytical and critical thinking skills. She furthered her studies at the University of Derby, where she earned a BA (Hons) in English Literature and Theatre Studies. This strong academic background has contributed significantly to her effective communication and storytelling abilities, essential elements in engaging audiences through events and marketing.
Nina's remarkable journey in the field of marketing and event management is marked by her strategic mind, creativity, and her commitment to ensuring that each event meets and exceeds its budgetary goals, targets, and provides a solid return on investment (ROI). Her leadership in producing successful events reflects her understanding that the behind-the-scenes work is just as crucial as what happens on stage.
In her capacity as Global Corporate Event Manager, Nina introduced an innovative digital concierge at Blue Prism World, named Seven, to enhance attendee experience even before the event commenced. By showcasing the company’s RPA software, she effectively wowed participants, showcasing her ability to integrate technology with event management seamlessly.
Notable Achievements
Nina Michell's career achievements are closely tied to her dedication to engaging audiences and pushing the envelope in event management. Her experience spans several high-profile companies where her accomplishments include:
- Global Corporate Event Manager at Blue Prism: Nina successfully leads the planning and execution of corporate events at Blue Prism, driving excitement and engagement from a global audience.
- Creative Campaign Strategies: Nina has developed and implemented innovative campaigns that not only capture attention but also foster brand loyalty and inspire people to share their experiences.
- Adaptation to Digital Events: The shift to virtual events due to global circumstances proved challenging for many, yet Nina embraced the change, employing her skills to navigate the complexities of event management in this new era.
- Strategic ROI Tracking: In her roles across various organizations, Nina has prioritized budget management and ROI tracking, ensuring that every initiative is assessed for its effectiveness, thereby contributing to her teams' overall success.
- Versatile Marketing Expertise: Across her roles, she has gained invaluable experience in diverse aspects of marketing and demand generation, enriching her perspective on what constitutes a successful event and marketing strategy.
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