Princeton University

Content, Copywriting and Communications Strategy

Victoria, British Columbia, Canada

I work with innovative companies, lifestyle brands and agencies to craft messages, write copy and create content across mediums. Here are a few  of the things I love digging into:-Research-backed long-form blogs, e-books, and white papers  -Short, conversational blogs and articles -Ghostwriting for thought leaders -Strategic messaging and voice development -Website copywriting-Email marketing and drip campaigns -PR campaigns -Influencer and affiliate marketing-Copywriting for social media I've worked with big thinkers at companies like RealtyShares, User Interviews, Sitka, Constellation, The Emms, Nextravel, Numerai, eSpark Learning, Qnnect, The Vaan Group and many more. Find out more about working with me: <a href="http://www.nikkisequeira.com">www.nikkisequeira.com</a>

Nikki Sequeira Communications

Writer & Communications Consultant

- Managed communications for Rustic Pathways' high school student summer travel programs in Tanzania-Responsible for running Instagram marketing for Rustic Pathways Tanzania-Wrote travel blogs for the Rustic Pathways blog -Managed program logistics, budgets, program surveys and service impact reports -Created trip introductions and detailed email updates for parents of participants covering 3-4 adventure and service travel programs weekly-Led a student service education program for a group of high school students in a local village

Rustic Pathways

Global Communications Coordinator

- Developed a messaging platform and executed a PR strategy for BeGood, a direct to consumer eco-friendly apparel brand -Managed press opportunities for popup shops in New York, Los Angeles and San Francisco

BeGood Clothing

Marketing and Public Relations Consultant

- Developed brand write-ups for online lifestyle magazine and retailer Huckberry -Blogged about local activities and dining for local recommendation site Localeur-Created a content strategy and wrote blog posts, newsletters and web copy for apparel brand American Giant

Freelance

Content Writer

- Created and executed innovative public relations plans for clients in sectors including education, non‐profit, retail and technology-Launched new companies and helped build brands through media relations, strategic messaging, creative campaigns, events, speaking, video projects, content marketing and thought leadership-Managed content strategies, including bylined articles, blogs, press releases, proprietary industry research, infographics and video concepts-Conducted industry research and advised clients regarding press opportunities -Led projects, set goals and success metrics and analyzed results Past clients include: American Giant, Appcelerator, Coursera, The Exploratorium, Fingerprint Digital, J.Hilburn and Renaissance Learning

LaunchSquad

Senior Account Executive

- Provided supportive services to small businesses to enhance economic viability -Identified resources and funding opportunities to promote local business retention-Developed an innovative community outreach program to market job training programs	-Worked one-on-one with candidates in an intensive job readiness program

LEED Council of Chicago

Business and Workforce Development Intern

- Conducted qualitative research on-site with correctional staff, administrators and inmates-Administered surveys, analyzed qualitative and quantitative data and made policy recommendations-Completed two analytic reports on prison conditions in New York State