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    Nikki Roberson

    Director, Culture & Communications at TireHub

    Nikki Roberson is a seasoned Communications professional dedicated to translating concepts into practical solutions and infusing enthusiasm into daily operations.

    With a firm belief in the pivotal role of communication in shaping organizational culture, Nikki leverages her expertise in internal communications, employee engagement, change management, project management, marketing, visual communication, and graphic design.

    Armed with a Master of Business Administration (M.B.A.) in Marketing from Georgia State University and a Bachelor's Degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, Nikki combines academic prowess with hands-on experience.

    Nikki has held various significant roles in esteemed organizations such as Director of Culture & Communications at TireHub, Senior Communications Manager at TireHub, Internal Communications Manager at Manhattan Associates, Internal Communications Manager - Americas Commercial Team (ACT) at InterContinental Hotels Group (IHG®), CIO Communications Manager at IHG®, and Project Manager at IHG®. This diverse experience has honed her skills and equipped her to excel in different facets of communication and management.

    Driven by a passion for conquering new challenges and a relentless pursuit of success, Nikki approaches each endeavor with a blend of decisiveness, action orientation, and result-oriented focus.