Nikki Roberson

Nikki Roberson is the Vice President of Communications, Culture, and Customer Experience at TireHub, although she has previously held the role of Director of Culture & Communications.

Here are some key points about her background and experience:

Education

• Roberson holds a Bachelor of Arts in Journalism and Mass Communications from the University of North Carolina at Chapel Hill and an MBA from Georgia State University.14

Career

• Before joining TireHub, Roberson worked in internal communications roles at Manhattan Associates, where she was responsible for global internal communications, employee engagement, and executive communications. She also held similar roles at InterContinental Hotels Group (IHG) in both regional and global capacities.124

Role at TireHub

• Roberson joined TireHub in 2018 and has been instrumental in driving the company's culture and communications initiatives. She is responsible for managing all aspects of internal and external communications, driving the company's commitment to culture, and leading teams to deliver a great customer experience.135

Responsibilities

• Her role includes overseeing employee communications, executive communications, and ensuring that the company's culture of transparency and support is maintained. During the pandemic, her efforts were crucial in keeping employees connected and supported.3

Professional Approach

• Roberson emphasizes the importance of responsive and relevant communication, often leveraging technology to enhance the speed and effectiveness of internal communications. Her approach includes using mobile-responsive newsletters and other digital tools to engage employees and align company messaging with its values.23