Nikki Lavoie

Nikki Lavoie is the Executive Vice President (EVP) of Marketing, Brand and Innovation at Savanta, a market research company.12 She is a dynamic professional with a diverse background in the research industry.

Career at Savanta

Nikki recently transitioned into her current role, which encompasses a wide range of responsibilities:

• Heading up the marketing team
• Overseeing product analysis and innovation
• Identifying gaps in the industry that can be addressed through Savanta's services and products
• Shaping Savanta's external image

Prior to her current position, Nikki played a crucial role in establishing Savanta's qualitative research proposition in the Americas.1

Professional Background

Nikki's career journey includes:

• Founder and CEO of Mindspark Research International, which was acquired by Savanta in early 202214
• Vice President Council Member at ESOMAR from 2019 to 20232

Expertise and Approach

Nikki is known for:

• Her entrepreneurial spirit and innovative approach to business
• Pushing boundaries and thinking outside the box
• Focusing on evolving Savanta's marketing strategy
• Balancing the needs of various stakeholders, including shareholders, clients, team members, and employees1

Personal Philosophy

Nikki emphasizes the importance of:

• Breaking rules and challenging complacency to drive growth
• Using agency rather than simply pleasing others
• Providing honest feedback to clients, even when it's challenging
• Empowering women in their careers by encouraging confidence and purposeful intentions1

Education

Nikki holds a BS in Communications with a concentration in Advertising.2

Nikki Lavoie's LinkedIn profile can be found at fr.linkedin.com/in/nikkilavoie, where she has over 500 connections.3