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Nikki Bock
Senior Manager, Influencer Marketing
Nikki Bock is the Senior Manager of Influencer Marketing at Newell Brands, a company that operates in the department stores, shopping centers, and superstores industry.4 Based in the New York City Metropolitan Area, Nikki brings extensive experience in communication strategies and marketing.1
Professional Background
Nikki's expertise spans several areas of marketing and communications:
- Leading and executing comprehensive communication strategies
- Traditional press relations
- Thought leadership
- Influencer marketing
Her skill set makes her well-suited for her current role in influencer marketing, which likely involves developing and managing relationships with influencers to promote Newell Brands' products and services.1
Education and Previous Experience
While specific details about Nikki's education are limited in the provided information, her LinkedIn profile indicates that she attended Towson University.3 This educational background, combined with her current senior position, suggests a strong foundation in marketing and communications.
Before her current role at Newell Brands, Nikki has held other positions that have contributed to her expertise in the field. However, the exact details of her previous roles are not specified in the given information.2
Current Role and Responsibilities
As the Senior Manager of Influencer Marketing at Newell Brands, Nikki Bock is likely responsible for:
- Developing and implementing influencer marketing strategies
- Identifying and partnering with relevant influencers
- Managing influencer relationships
- Measuring and analyzing the impact of influencer campaigns
- Aligning influencer marketing efforts with overall brand strategies
Her role is crucial in leveraging the power of influencers to enhance brand awareness and drive consumer engagement for Newell Brands' products.