Nikita Gushchin is an accomplished professional with a diverse background in marketing communications, digital and 360 campaigns, product management, business development, and sales support.

His expertise spans across various industries including telecom, consumer electronics, and online video, where he has excelled in roles related to marketing communications, digital marketing, e-commerce, brand and product management, partnerships, loyalty programs, and ecosystem development.

Nikita has a strong grasp of emerging technologies such as video on demand (VOD) and over-the-top (OTT) services, as well as experience in mobile app, SmartTV, and web development.

He is skilled in social media promotions, influencer marketing, public relations, events management, and has a proven track record in strategic partnerships and business development.

Nikita's educational background includes a Master's degree from the Institute Europeen d’enseignement des relations publiques, A-levels from Frensham Heights School, and a Bachelor's degree from the University of Greenwich.

Throughout his career, Nikita has held key positions in reputable organizations such as MTS Media, Motorola, LeEco, Sistema Mass Media, Stream, Amediateka, BCS Financial Group, ROSGOSSTRAH bank, Uralsib, Alfa-Bank, and BETC EURO RSCG.

His roles have ranged from Head of Strategic Partnerships and Business Development to Chief Product and Digital Marketing Officer, showcasing his versatility and leadership skills in the marketing and media industry.