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Nikita Fedorov
Principal - MarTech Consulting at Slalom
Nikita Fedorov is a professional marketing analyst with a diverse background in consumer packaged goods, B2B regeneration, and eCommerce.
Known for assessing success criteria based on client goals, Nikita enjoys exploring new methods and techniques to streamline work processes and is recognized as an idea person who sees projects through end-to-end.
With an extensive analytical background encompassing Google and Microsoft technologies, Nikita excels in digital advertising models, sales campaigns, product branding, and social media.
Skilled in planning and executing ad campaigns, analyzing trends and behavioral traffic, and segmenting datasets in both B2B and eCommerce contexts, Nikita is particularly adept at analyzing SEO site traffic, data collection, creating customer-engaging websites, and generating database reports.
Nikita's technical skills include proficiency in JavaScript for automating AdWords, Flash, SQL Server, Excel functions like v-lookups, pivot tables, and Visual Basic macros, as well as expertise in technical writing.
Nikita Fedorov studied Bachelor of Science in Business Administration with an emphasis in Marketing and a minor in Technology, Arts & Media at the University of Colorado Boulder - Leeds School of Business.
Having held roles such as Principal, Senior Consultant, Consultant at Slalom, Business Analytics Consultant at PNC, and various marketing and analytics positions at companies like AVADirect Custom Computers, Enfusen Digital Marketing, MobileDay, Rudi's Organic Bakery, Lionsgate, Terry Hines & Associates, Outsource Locally, LLC, and Plum TV, Nikita Fedorov brings a wealth of experience in marketing, analytics, and product management.