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Niki Seelen
Redesigning business for people, planet, profit.
Niki Seelen is the Head of Design at Business Models Inc., where they focus on strategic design and innovation. With a background as a strategic design leader and creative storyteller, Niki emphasizes the importance of organizations that prioritize values beyond mere profit.13
In their role, Niki is involved in brand strategy and strategic storytelling, helping to redesign business models that benefit people, the planet, and profit.34 Their work reflects a commitment to innovative design practices that align with contemporary challenges in business.
Niki is also an avid Formula 1 fan, often sharing insights about the sport's evolving business models on social media, indicating a keen interest in how strategic shifts can impact various industries.2