Nikhil Narayanan

Nikhil Narayanan, Associate Director of Social Media Marketing at Cognizant

Nikhil Narayanan: is an accomplished marketing leader at Cognizant, currently serving as the Associate Director of Social Media Marketing. Based in Bengaluru, Karnataka, India, he has extensive experience in various aspects of B2B marketing on social media, including:

• Strategy, operations, content creation, digital marketing automation, analytics, influencer marketing, social listening, earned/owned/paid media, social selling, account-based marketing (ABM), governance & policy, and video marketing1

He has hands-on experience in managing paid campaigns on platforms like Twitter, LinkedIn, and YouTube, from strategy to execution. Nikhil has also worked closely on implementing Demandbase, an IP-based full funnel marketing solution.1

Prior to his current role, Nikhil held various positions at Cognizant, including Senior Manager and Manager in Corporate Marketing, as well as Manager and Senior Business Analyst in Corporate IT.12 He has also worked at Vangal Software Services as a Product Manager and at Hewlett-Packard in roles such as Customer Insights Consultant and Business Analyst.1

Nikhil holds an MBA in Marketing from Symbiosis Institute of Business Management and a B.Tech in Electronics Engineering from National Institute of Technology Warangal.12 He has been recognized as one of India's Top Digital Marketers by Paul Writer in 2017.1