Nigel Rutherford

Nigel Rutherford is the CEO and Co-founder of Peeled, an embedded finance platform that enables brands to offer lending solutions to their customers.1 He is a professional based in Dublin City, Ireland, who has a passion for transforming the consumer lending experience.34

In October 2021, Rutherford's company Peeled.io received authorization from the Financial Conduct Authority (FCA), allowing them to launch an embedded finance platform in the UK.1 His vision for Peeled was to create a platform that would enable any brand to offer customer loans quickly and simply, with minimal investment.1

The platform Rutherford developed allows brands to embed a personalized, white-label lending experience directly into their customer journey, connecting consumers with a panel of trusted lenders.1 As he stated, "We combine brands, a marketplace of lenders, and consumer lending technology that together deliver a simple, personalised borrowing experience for the consumer."1

Rutherford's professional background includes work in the fintech sector, with Peeled being a pioneering venture in the embedded finance space.2 His LinkedIn profile suggests he is a committed professional with the ability to make complex topics interesting.4