Nienke Noorlag

Nienke Noorlag is an experienced marketing professional currently serving as the Global Innovation Marketing Manager for Senseo at JACOBS DOUWE EGBERTS (JDE).12 She has been with the company since July 2016, steadily progressing through various roles in brand management and marketing.1

Career Progression at JACOBS DOUWE EGBERTS

Nienke's career at JDE has included several key positions:

• Global Innovation Marketing Manager for Senseo (current role)
• Senior Brand Manager for Douwe Egberts and Roast & Ground
• Brand Manager for JDE Beans and Pickwick

Previous Experience

Before joining JDE, Nienke held positions as:

• Brand & Project Manager at Domstad Evenementen
• General Manager at PaQ Suits S.C.

Educational Background

Nienke has a strong academic foundation in business and marketing:

• Master's degree in Business Administration with a focus on Marketing from the University of Amsterdam
• Pre-Master's in Business Administration
• Bachelor's degree in Hotel and Event Management from Hogeschool TIO UTRECHT2

With her extensive experience in the coffee and beverage industry, coupled with her educational background, Nienke Noorlag has established herself as a skilled professional in brand management and innovation marketing within the FMCG sector.12