University of Missouri-Columbia

Sr. Director, Growth

tray.io

Interdisciplinary team focused on scalable tactics to drive e-commerce revenue and self service enablement. Multi-channel personalization, onboarding experience, pricing/packaging experimentation, e-commerce experience, and lifecycle programs.

New Relic, Inc.

Sr. Director, Self-serve Business - Growth

Leveraged data to build highly targeted lifecycle programs using automation. Full journey focus: commercial lifecycle, product lifecycle, success programs, & customer development research.

Director, Lifecycle Engagement - Growth

My job is to help lead an amazing group of digital marketers, designers, and engineers at New Relic in building top notch experiences for our public facing web properties. It's a wonderful role in that we are able to help all areas of the organization bring their strategies to life.

Some of the things we work on:
-  Multiple SaaS product launches (content / design / dev).
-  Crafting simple and compelling brand stories to reposition rapidly growing SaaS company.
-  Optimization / attribution modeling for Demand gen
-  Design/UX for support portal to help customers more easily self service and decrease ticket volume for support organization.
-  Built web apps to demo our products to prospective customers w/out requiring them to sign up.
-  Integrating web/marketing technologies (Marketo, Google Analytics, Salesforce, DemandBase, Intercom, <a href="http://Segment.com">Segment.com</a>)
-  Craft customer lifecycle marketing messaging/email strategy for nurturing programs.
-  Personalizing web experiences for our account based marketing initiatives
-  Building/integrating easy to use/scalable content management technologies for content producers.

Long story short, we are a well rounded web strategy team who doesn't just take orders, we push our marketing organization to be better than the average bear on all things digital :)

Director, Web Strategy - Marketing

What can I say, this was the most influential work experience of my life. I learned and grew more in my time with digital-telepathy than in any period of my life. I am forever grateful to the wonderful people at this company. In this role, I was responsible for maintaining the quality of services for all client accounts, user experience strategy, employee growth and development, and services revenue.

digital-telepathy

Director of Services

In this role I was responsible for managing digital projects from start to completion.

Senior Account Strategist

Quexion was a .net development shop and business class email service provider.  In my role at Quexion, I managed a portfolio of businesses subscribing to their email service offering, as well as managed a number of development projects.

Quexion

Account Manager

As an account manager for <a href="http://Aplus.net">Aplus.net</a>, I was responsible for a large portfolio of customers, ranging for simple hosting clients to highly complex server architectures, even a bit of web design and development projects.  My experience at Aplus gave me invaluable technical experience and understanding that to this day has served me well in the various roles I have taken since.

Niels Fogt