Nidia Serrano

Nidia Serrano is a dedicated and talented marketer and storyteller based in New York City. She currently holds the position of Audience Marketing Director at Pandora, where she excels in helping brands engage with their target audiences through the power of music.

With a Bachelor of Arts degree in sociology from Binghamton University, Nidia brings a unique perspective to her work. She is known for her innovative use of data and insights to drive impactful marketing strategies, making her a respected thought leader in the advertising industry.

Nidia is not just a professional; she is also a passionate advocate for diversity and inclusion. Both inside and outside the workplace, she actively supports people of color and diverse communities. Through her photography and community efforts, she amplifies the voices and stories of underrepresented groups, demonstrating her commitment to empowerment.

Beyond her current role at Pandora, Nidia has held several key positions in renowned organizations. Her previous experiences include serving as Senior Manager, Sales Marketing, Multicultural at Pandora, Partner and Associate Media Director at Wavemaker, and various roles at Starcom MediaVest Group, Mediacom, and Corporate Curve LLC, a venture she founded to inspire women in self-love and professional growth.

Nidia's versatile background spans audience marketing, sales, media buying, and activations, giving her a well-rounded understanding of the industry. She is not only a strategic professional but also a captivating speaker and a valuable contributor to initiatives like Pandora For Brands.

In summary, Nidia Serrano is a dynamic individual whose expertise in marketing, passion for storytelling, and dedication to diversity make her a standout figure in the field. Her commitment to empowering underrepresented communities and driving meaningful change through her work and advocacy set her apart as a true leader and influencer.