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Nidhi B.
Leading User Experience Research & Consumer Insights @ Jupiter Money
Nidhi B. is a Senior User Experience Researcher at Jupiter Money, where she leads user experience research and consumer insights. She has been with the company since August 2023 and is based in Bengaluru, Karnataka, India.
Professional Background
- Current Role: Senior User Experience Researcher at Jupiter Money
- Previous Experience:
- Founder of Untitled Agency (March 2021 - Present): Provides tailored market and user research solutions.
- Digital Transformation Associate at Unilever (July 2017 - July 2019): Conducted usability testing and led global transformation initiatives.
- Marketing and Communications Lead at NovoJuris Legal (April 2012 - April 2017): Developed inbound marketing strategies and managed content creation.
Education
- Master of Science in Marketing Communication Research from Boston University (2019-2020).
- Certificate in Human-Computer Interaction for User Experience Design from MIT (2020).
- Bachelor of Engineering in Computer and Information Science from B. M. S. College of Engineering (2013-2017).
Nidhi's expertise spans qualitative and quantitative research, usability research, and market analysis across various industries, including health-tech and fintech.1
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Location
Bengaluru, Karnataka, India
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