Nicollette Guido

Nicollette Guido is a professional in the digital marketing industry, currently working at Power Digital Marketing. Based on the available information, here's what we know about her:

Professional Background

Nicollette is a passionate creative who transitioned into digital marketing.1 She has a demonstrated history of working in the retail and e-commerce industry, with a particular focus on subscription-based businesses.

Current Role

As of April 2024, Nicollette holds a senior position at Power Digital Marketing. She was recently recognized as the Top Account Director at the company, indicating her exceptional performance and leadership in her role.2

Career Progression

Nicollette has been with Power Digital Marketing for over a year, celebrating her first anniversary with enthusiasm. She views her time at the company as an opportunity for growth, encouraging others to embrace change and maintain a hunger for success.4

Expertise

Her areas of expertise include:

• Marketing ROI
• Incrementality
• Strategy development for numerous brands3

Education

Nicollette received her education from Maryland, though specific details about her degree or field of study are not provided in the available information.1

Professional Outlook

Nicollette appears to be deeply engaged in the digital marketing landscape, particularly in areas related to DTC (Direct-to-Consumer) strategies and their impact on various industries, including beauty brands.3 She demonstrates a keen interest in channel-level attribution and the challenges faced by DTC managers in multi-channel revenue environments.5

Overall, Nicollette Guido comes across as a dedicated and accomplished professional in the digital marketing field, with a strong focus on strategy and performance in her role at Power Digital Marketing.