Nicole West

Nicole West is the dedicated Senior Director of Marketing & Operations at Royal Design Studio, a prominent global multi-brand company. Her primary goal is to motivate individuals worldwide to unleash their creativity and make a positive impact using their hands. Nicole holds a Bachelor of Science with Honors in Integrated Marketing Communications from San Diego State University-California State University and has pursued Marketing studies at The Chinese University of Hong Kong. Her expertise spans across various areas including Google Analytics, Google AdWords, HTML, CSS, Liquid, Affiliate Marketing, Influencer Marketing, Shopify, WordPress, and HubSpot, where she holds multiple certifications. She is adept in tools like MailChimp, ViralTag, TailWind, Hootsuite, SEMRush, Alexa, and engaging in Social Media Marketing & Advertising, Search Engine Optimization (SEO), Search Engine Management (SEM), Public Relations (PR), A/B Testing, Qualtrics, SPSS, MRI+, IBISWorld, PRIZM, Artificial Intelligence (AI), Amazon FBM, Amazon Advertising, Etsy Shops, Etsy Advertising, and Houzz. Outside of her professional duties, Nicole has been associated with Voices for Children, Inc. as a Court Appointed Special Advocate, Mapimize as a Marketing Manager, The Daily Aztec as an Advertising Account Executive, Forever 21 as a Sales Associate, Aztec Shops, Ltd. as a Catering and Event Planning Specialist, Sports Authority as a Fitness and Team Sports Sales Authority, State of California as a Folsom Lake State Park Aide, and Mainstay Business Solutions as a Professional Courier Logistics Accounts Payable Assistant.