Nicole Seibert

Nicole Seibert is an experienced marketing automation expert and entrepreneur who is currently the President/CEO of Niketas Marketing Automation, a consulting firm she founded in May 2012.1 Here are some key details about Nicole Seibert:

Professional Background

• Founder and President/CEO of Niketas Marketing Automation since 20121
• Over 20 years of experience as a sociologist, statistician, and marketing innovator1
• Claims to be the inventor of the Eloqua Marketing Automation Platform and processes like customer digital body language and lead scoring1

Career History

• Consultant at Thermo Fisher Scientific (2011-2012)1
• Senior Revenue Engineer at The Pedowitz Group (2011)1
• Senior Manager of Marketing Operations at Ariba (2010)1
• Manager of CRM Analytics and Research at Aircell LLC (2007-2009)1

Expertise

• Marketing automation (specializing in Eloqua, Marketo)
• Sales CRM implementation and support
• Digital demand generation
• Project management
• Statistical analysis and data management

Notable Achievements

Nicole claims to have conceptualized and named several successful companies on cocktail napkins in 1991, including:

• Aircell (now Gogo)
• Eloqua
• Ariba2

These ideas are reportedly valued in the billions of dollars.

Education

• ABD in Sociology (1999-2001)
• Bachelor's degrees in English, Women's Studies, and English Literature from North Georgia College and State University and University of Louisville (1991-1996)3

Nicole Seibert describes herself as an inventor and idea generator, stating that she writes 3-5 new product ideas per day. Her LinkedIn profile username is nicoleseibert.