Nicole Schuman

Nicole Schuman has over 12 years of experience in social media and digital content management. Her background is planted firmly in storytelling, media, and journalism. She has reported on multiple events, including the National Chicken Wing Eating Championship for Major League Eating, where she even got close to Joey Jaws' jaws. Nicole's experience also extends to touring the U.S. headquarters of Pyrex. She also had a story on "What is Dyngus Day?" that went viral.

As an experienced social media editor, Nicole has worked in various areas such as travel, native, sponsored and custom content studios, news, education, and food. She has proficiency in content curation and journalism, and her diverse background combines journalism, marketing/biz development, and content curation/ social media management. Nicole has worked with multiple social networks like Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat. She has also dealt with social media metrics, measurement, and analytics, partnership campaigns, SEO, as well as some paid advertising.

Nicole holds a B.A. in Journalism from Saint Bonaventure University and an MA in English and American Studies from the University at Buffalo. She studied at Leadership Buffalo in 2007. She has worked with PR News, Kaplan, About.com, AOL, Kaplan Test Prep, Niagara University, Roswell Park Cancer Institute, and Synacor.