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    Nicole Nelson

    Senior Director, Product at Rocket Lawyer

    Nicole Nelson is a dynamic product leader known for driving teams to create top-notch, customer-centric software and achieve strong business outcomes. Her expertise lies in developing digital products for B2C and B2B2C markets within traditionally 'offline' sectors like legal documentation, publishing, and video.

    Nicole excels in leading product and delivery teams, recruitment, fostering talent through mentorship, forging strategic partnerships, utilizing Customer Development approaches for Product Discovery, creating product roadmaps, and employing data-driven problem-solving techniques using tools such as SQL, Tableau, and custom internal solutions. She is also well-versed in conducting testing via Optimization and A/B testing frameworks.

    Nicole Nelson pursued studies in Finance and Spanish at Baylor University - Hankamer School of Business, building a strong educational foundation. She also attended Cherry Creek High School for her earlier education.

    Throughout her career, Nicole has held key positions at reputable organizations. She currently serves as the Senior Director of Product at Rocket Lawyer, with prior roles including Director of Product Management, Senior Product Manager, and Product Manager at the same company. Earlier in her career, she held roles at various firms such as Digital First Media, Gaiam, Thought Equity Motion, and interned at Baylor University and Dividend Capital, gaining multifaceted experiences across different domains.