Nicole McFarland

Nicole Morris McFarland is a seasoned meeting advisor with 19 years of experience in meeting planning, specializing in perfecting live events for organizations.

She offers a range of services including Hotel Contract Analysis and Negotiation, Strategic Meetings Management, Instructional Design, Event Process Mapping/Operational Improvement, and Housing and Registration Services.

Nicole collaborates closely with planners to deliver customized meeting solutions that align with the organization's goals and objectives.

She assists clients in understanding their meeting requirements, conducting research and analysis, negotiating the best package options, and mitigating financial risks associated with meetings.

Nicole works with corporate, association, government, and enthusiast/affinity groups, catering to diverse audiences such as boards, attendees, partners, and sponsors.

Backed by Experient, Nicole helps clients save an average of 24% on overall meeting spend, offering data-informed decisions and specialized attention unique to the company.

Her approach focuses on infusing data, strategy, negotiation, and specialized attention to enhance the success of each event.

Nicole's motivation stems from understanding the challenges planners face and aims to address these by leveraging the resources and expertise provided by Experient and Maritz.

Experient and Maritz differentiate by successfully negotiating millions of room nights and a significant amount of meeting spend with a large global team, including an in-house legal department.