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Nicole Malnar
VP of Marketing and Communications at First United Credit Union
Professional Background
Nicole Malnar is a seasoned marketing and communications professional with extensive experience in the financial sector. Currently, she serves as the Vice President of Marketing and Communications at First United Credit Union, a position she has embraced with passion and dedication. In her role, Nicole leads various initiatives to enhance the credit union's brand, create compelling marketing strategies, and foster effective communication both internally and externally, ensuring that their mission resonates with the community. Her expertise in this role not only boosts the credit union's image but also increases member engagement, driving overall growth and success.
Before ascending to her current VP position, Nicole honed her skills as the Marketing and Training Manager, where she developed and executed training programs and marketing campaigns tailored to the needs of members. Her previous experience as a Loan Manager, where she expertly guided clients through their loan processes, equipped her with a comprehensive understanding of both customer service and the mortgage industry. Furthermore, her earlier position as the Loan Manager at ATL Federal Credit Union provided her with a wealth of experience that has proven invaluable in her current role.
Nicole's career began in the creative field, where she worked as the Assistant Manager and Photographer at Sadies Photography. This experience not only allowed her to develop her artistic skills but also taught her important lessons about customer relationship management and the service industry, which she has smoothly translated into her marketing efforts in the financial sector.
Education and Achievements
Nicole attended Kalamazoo Valley Community College, where she studied Associates in Liberal Arts and Photography. This educational background has helped her cultivate a well-rounded perspective that combines art and communication—two critical elements in effective marketing.
Her combination of education and practical experience has made her a versatile and resourceful leader in her field. Nicole is adept at leveraging her knowledge to build relationships with members, ensuring they receive personalized services that cater to their financial needs.
Achievements
Throughout her career, Nicole has achieved numerous milestones. As the Vice President of Marketing and Communications, she has led innovative marketing campaigns that have greatly increased the visibility of First United Credit Union within the community. These initiatives have contributed not only to member growth but have also enhanced member satisfaction and engagement.
In addition to her marketing strategies, Nicole is committed to fostering professional development within her team. Her emphasis on training and mentorship reflects her belief in empowering those around her to achieve their best. Nicole is a strong advocate for collaboration and is known for uniting her teams towards common goals, making her a respected leader in the organization.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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