Nicole Griffin

Nicole Griffin is a passionate professional with a deep love for brands and how they are crafted, communicated, and evolved. With a keen understanding of the intricacies of consumer behavior, Nicole excels in creating ideas that resonate with people, businesses, and brands, transcending rationality to create impactful and loveable concepts.

Nicole's expertise lies in brand creation, positioning, and articulation, as well as in copywriting, retail and format strategy, creative strategy, and establishing effective communications hierarchies.

Nicole Griffin holds a Bachelor of Arts (B.A.) degree in Economics from Cornell University, showcasing her strong academic foundation in understanding economic principles and their real-world applications.

Nicole has held key roles in various esteemed organizations including Ragged Edge, where she demonstrated her strategic prowess as the Head of Strategy. Her professional journey also includes roles as a Strategy Director at Ragged Edge and The Clearing, Retail & Brand Strategist at Identica, Associate Planning Director at Fitch, Strategic Planner at AKQA, Consultant at Harrison, Partner at Erasmus, and Strategy professional at Stocks Austin Sice. Nicole has also leveraged her skills in communications as a former Communications Manager at British Telecom, showcasing a diverse skill set and a versatile career trajectory.