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Nicole Ehrbar
Owner and Curator of The Grey Pearl
Nicole Ehrbar is the Owner and Curator of The Grey Pearl, a brick-and-mortar shop in New York City focusing on home decor, tabletop items, entertaining essentials, pantry items, and gift-giving needs.12
Professional Background
Nicole has over 20 years of experience in public relations and strategic communications.1 Prior to starting The Grey Pearl, she held prominent roles in renowned organizations, including:
- Senior Director of Public Relations at Tiffany & Co.
- Positions at Estee Lauder, Cartier, Marc Jacobs, Michael Kors, and Nike Communications
Her expertise spans media relations, celebrity relations, corporate communications, and account supervision.
Education
Nicole's educational background includes:
- Studies at Towson State University
- Executive Education certificates from Columbia University in Digital Marketing Strategy and Strategic Communications2
The Grey Pearl
After working with global jewelry houses that had beautiful home collections, Nicole decided to transition into the home decor industry.1 She founded The Grey Pearl with the goal of:
- Bringing magic back to NYC post-pandemic
- Working with local and global artisans
- Supporting small businesses that make up the soul of a city
The Grey Pearl focuses on collections that are both beautifully designed and functional, with many items being handmade.1 Nicole sources products from diverse and trusted creators who share her values and work to minimize environmental impact.
Entrepreneurial Approach
In starting The Grey Pearl, Nicole:
- Conducted extensive research
- Took online classes to increase her knowledge in relevant areas
- Connected with various shop owners to understand day-to-day operations
- Created a comprehensive business blueprint
- Utilized numerous online resources to support her entrepreneurial journey1
Nicole's LinkedIn profile can be found at www.linkedin.com/in/nicoleehrbar, where she has over 500 connections.2
