Nicole Cassese

Nicole Cassese is a seasoned professional with over 12 years of experience in copywriting, copy editing, creative direction, content creation, and editorial processes, with additional expertise in marketing strategy, content marketing, leadership, and management.

She is actively involved in running a financial literacy club for women, organizing bi-monthly meetups and hosting speakers to empower and educate her community.

Currently expanding her skill set, Nicole is undertaking copy courses at The Bookshop School for Ads, further enhancing her capabilities in the field.

Her creative focus areas include marketing and editorial copywriting, creative direction with an emphasis on ideation and copy, social marketing, content creation, and the development of cross-functional processes, all carried out collaboratively.

On the technical front, she specializes in Search Engine Optimization (SEO), Search Engine Marketing (SEM), writing and editing, social media management, marketing analytics, A/B testing, content optimization, UX/UI design, and creative design and direction.

Nicole has an impressive track record of achievements, such as writing copy for prestigious clients across marketing, creative, and editorial fields, establishing a company-wide QA and editing process for Headspace, overseeing the review and release of thousands of digital content pieces for The Walt Disney Company, and contributing significantly to SEO initiatives leading to top search rankings, including Google Snippet results for Disney.

She has built a substantial organic following on Instagram, with over 16,000 followers for @lordpizzasmoosh, showcasing her talent in content strategy and audience engagement.

In terms of education, Nicole pursued Professional Copy Editing at the University of California, Berkeley, Ad copywriting, art conception, and campaign building at The Bookshop School for Ads, and holds a B.A. in Journalism, English, Communications, and Marketing from the University of Arizona.

Throughout her career, she has held key positions at reputable organizations including BetterUp, Headspace Inc., The Walt Disney Company, Crispin Porter + Bogusky, Under My Host, Omelet, Allegro (a Division of Conair Corporation), Envision Investment Group, John McNeil Studio, Metromix.com, University of Arizona Foundation, and Tucson Citizen.